Tourism Ao Dai Festival 2023 to take place in mid-October
VGP - Ha Noi Tourism's Ao Dai (Traditional Long Dress) Festival, as an annual event will be held from October 13 to 15 in the pedestrian area around Hoan Kiem Lake, with the participation of designers, ao dai brands, traditional craft villages and travel agencies from Ha Noi and other provinces and cities.
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An opening ceremony of the festival will be held on the evening of October 13 in the pedestrian area around Hoan Kiem Lake, with a combination of music, lights, and performances showcasing ao dai from the north, central, and south regions, including Ha Noi, Hue, and Ho Chi Minh City.
Speaking at a conference on September 6, Deputy Chairman of the Ha Noi People's Committee Nguyen Manh Quyen emphasized that this activity should be held annually in the future, preferably on the occasion of Vietnamese Women's Day, to provide an opportunity for travel companies to develop specialized tours in Ha Noi.
"By organizing tours to ao dai tailoring villages, we create opportunities to attract visitors and increase product sales," he said.
The municipal Department of Information and Communications should to launch a dissemination campaign on the event in districts, towns, and provinces throughout the country, the Vice Chairman emphasized.
The activity is one of the many programs and festivals to promote tourism in the city. The first of a series of events under the "Ao Dai Connects Tourism and Heritage 2023" program was held in Ha Noi on September 1. Vietnamese and foreigners cycled through local streets on an autumn morning, exploring the unique beauty of Ha Noi.
The Ha Noi Tourism Ao Dai Festival 2023 aims to promote travel, attract more domestic and international tourists to Ha Noi, as well as preserve and honor the traditional ao dai of the Vietnamese people, according to Dang Huong Giang, director of the Ha Noi Tourism Department.
"Through this event, the city's tourism industry hopes to help Hanoi's tourism businesses and Ao Dai fashion artisans and designers work together to strengthen promotion, exchange and cooperation," she said.
Ha Noi welcomed nearly 2.2 million visitors in August, an increase of 23.1 percent over the same period last year.
Among these arrivals, the number of international tourists to Ha Noi reached nearly 383,000, up 21.5 percent from the same period last year, while about 1.8 million domestic tourists visited Ha Noi, up 12.5 percent./.
