Tourism Ao Dai Festival attracts 63,000 visitors

The event, organised by the municipal People’s Committee, was also an activity marking the 70th anniversary the Capital Liberation Day (October 10, 1954 - 2024).

The festival's closing ceremony was held on the evening of October 6 at the Thang Long Imperial Citadel and featured an artistic performance, an Ao Dai fashion show, and a tribute to Vietnamese Ao Dai designers who contributed to the event.

According to Nguyen Hong Minh, Deputy Director of the Ha Noi Tourism Department, the Ha Noi Ao Dai 2024 Tourism Festival was successfully held as planned by the city's People's Committee.

The festival was attended by 150 organizations and individuals and featured 100 booths, including 85 designers and ao dai brands from Ha Noi and Hue, as well as accessory vendors and travel agencies such as Hanoi Tourism Corporation, Vietjet Air, Thang Long-Ha Noi Heritage Conservation Center, and Duong Lam Management Board.

This year's three-day festival was kick-started with an exciting opening ceremony on October 4. This was followed by the Ao Dai Carnival on October 5, with the theme "Empowering Women for Ha Noi's Integration and Development," which was attended by 1,000 women from the city. Finally, the lively closing ceremony was held on the evening of October 6.

During the festival, designers and artisans from craft villages organized a dedicated space for ao dai photo exhibitions, along with displays showcasing the beauty of ao dai, tourism products and services, and the craftsmanship of local villages.

The Ha Noi Ao Dai Tourism Festival contributed significantly to making Ha Noi in particular and Viet Nam's tourism in general a popular destination for domestic and foreign visitors.

Below are pictures from the event: