Successfull year of tourism despite difficulties

December 01, 2022 3:31 PM GMT+7

VGP - The number of tourists to Ha Noi has so far surpassed the target set for the whole year, thanks to the city’s efforts to provide attractive and high quality products despite impacts from the COVID-19 pandemic.

Capital enjoys successful tourism year despite difficulties - Ảnh 1.

Illustration photo

The city aimed to welcome 7-8 million domestic tourists and 1.2-2 million foreigners for this year. However, it has so far received 17.02 million visitors, including 1.27 million foreigners, over 5 times higher than that in the same period last year .

Difficulties in post-pandemic time

The year of 2022 started with many difficulties sparked by the pandemic. However, the gap period enabled the city to prepare for the new normal period, with a series of products introduced in the beginning of the peak tourism season on the National Reunification (April 30) and May Day holidays, shortly after Viet Nam fully opened the tourism sector.

Outstanding products in the period include the launch of Son Tay ancient fortress pedestrian zone, the upgrade of the pedestrian zone along Trinh Cong Son street, and the cycling tour to explore Bat Trang ancient pottery village.

Various activities were also held during the 31st Southeast Asian Games (SEA Games 31) in the city, leaving a strong imprint of a safe, friendly and attractive destination on domestic and foreign visitors.

The city Department of Tourism held many training courses to improve the quality of human resources and enhance the public awareness of developing community-based tourism.

Graham Cooke, the founder of World Travel Awards assessed that tourism in Viet Nam and Ha Noi in particular has recovered strongly with the promotion of its values and identity as well as some breakthroughs.  

Earlier, in May, the US travel website TripAdvisor placed Ha Noi in the 13th position in the 25 most popular destinations in Asia in 2022. It also included the city in the best 25 places for food lovers in 2022.

Director of the Hanoi Tourism Department Dang Huong Giang was quoted as saying that the titles showed the attractiveness of the city tourism, and a chance for the city to affirm its position, image and trademark in the world market.

Capital enjoys successful tourism year despite difficulties - Ảnh 3.

In December, Ha Noi will organise an Ao Dai (traditional long dress) festival with the participation of many famous designers and models - Illustration photo

 Pushing recovery trend

In the rest of the year, the city has planned a number of activities with a focus on luring more foreign tourists.

In December, Ha Noi will organise an Ao Dai (traditional long dress) festival with the participation of many famous designers and models. This is one of the most important events of the city tourism, which also includes a parade of about 700 women wearing Ao dai.

At the same time, the city will also design more products meeting the demand of foreign visitors, including golf and MICE tourism.

Communications will be promoted to popularise tourist destinations and new tourism products of Ha Noi via traditional methods, TV channels at home and abroad, websites and social media sites like Youtube and Facebook, under the themes ‘Hanoi – Travel to Love’ and a safe and attractive tourist destination.

The city will collaborate with embassies and representative offices abroad and the Airports Corporation of Vietnam and carriers to hold tourism promotion events at major markets, as well as welcome delegations of foreign reporters and travel companies in Ha Noi.

Ha Noi is working to improve the quality of tourism products at heritage and relic sites and craft villages, and compile introduction in five foreign languages of English, French, Chinese, Japanese, and Korean.

From a remote area, Ba Vi district has emerged as a bright spot of tourism thanks to its optimisation of local natural conditions and special cultural identities of the Muong and Dao ethnic minority groups./.

Kim Loan