Blackpink’s presence is turning up the heat on Ha Noi’s tourism
VGP - The arrival of K-pop superstars Blackpink in Ha Noi is expected to boost the city's tourism industry.
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With the band's international fame, each concert night is expected to draw tens of thousands of fans from home and abroad to the capital.
BlackPink's presence is already spurring travel activity in the capital.
As of now, hotels and homestays near My Dinh Stadium in Cau Giay District, where the concert will be held, are fully booked for the first night of the concert.
International visitors are expected to reach more than 380,000, while two million domestic tourists came to Ha Noi, an increase of more than 11 percent year-on-year. The total revenue from tourism activities in July is estimated at VND8.6 trillion (US$362.2 million).
About a 10-minute drive from My Dinh Stadium, the Eastin Hotel & Residences Ha Noi, one of the luxury hotels in Cau Giay District, has seen a significant increase in room bookings, especially since the concert was officially authorized.
In addition to the luxury hotel segment, three- to four-star hotels in the My Dinh Stadium area will also see their occupancy rates reach almost 100 percent on the first night of BlackPink's concert (July 29).
Tourists coming to see the "Born Pink" music concert can explore many attractive tourism products and cultural tours, such as the night tour of the Thang Long Imperial Citadel, a night tour of the Hoa Lo Prison Relic, or nature and adventure tourism products such as ziplining, hot air ballooning, archery in Long Bien, Ba Vi, Soc Son districts.
In the first seven months of the year, the number of tourists in the capital is estimated at 14.7 million visitors, an increase of 38.7 percent over the same period last year.
Among them, international visitors reached 2.43 million, or 81 percent of the annual target, while domestic visitors were 12.3 million.
The city's tourism revenue is expected to hit VND53.7 trillion (US$2.26 billion), up 68.3 percent from 2022.
The city aims to earn VND77 trillion (US$3.26 billion) in tourism revenue this year, expecting to attract about 22 million visitors./.
