A boost to trade promotion
VGP – The Ha Noi municipal People’s Committee has r ecently passed a program on investment, trade, and tourism promotion in 2017, in which it prefers a single office to regulate promotion activities.
|
||
.jpg)
The program aims to build a unit which specializes in connecting and introducing enterprises and investors; advertizing culture and gastronomy in Ha Noi.
It targets to improve manpower quality on promotion activities; support investment environment
The program stipulates specific missions on three fields of investment, trade, and tourism.
Accordingly, investment promotion work focuses on research, assessment of market potentials like Japan, the Republic of Korea, Chinese Taiwan especially in the context that Viet Nam integrates into new FTA generations.
Trade promotion work centers on developing new products especially key industrial and handicraft ones; building brand names; seeking markets for local exports; advertizingVietnamese trademarks; and raising export revenue.
In tourism, the program looks to cooperate with domestic and international organizations; tighten coordination among managers, travel agents, and tourism sites.
Under the program, the local authority will allocate budget for investment, trade, and tourism promotion and mobilize social expenditure in line with current regulations./.
By Kim Loan
