Ha Noi to strengthen exploitation of domestic market

22/06/2020

VGP – The complicated developments of the COVID-19 pandemic has strongly affected consumers’ psychology as well as service and business operations in Hanoi, with the city’s trading activities in the first months of 2020 reporting a sharp plunge compared to the same period last year.

The coronavirus disease is producing adverse impacts on exports and goods supply chains. Given the situation, enterprises have focused on clearing chain links from production and supply to domestic consumption in order to boost consumer spending

This is also the time when the city should further accelerate the campaign “Vietnamese people prioritize using Vietnamese goods”.

Ha Noi’s total retail sales and consumer service revenue in April 2020 only stood at VND32.1 trillion (US$1.37 billion), down 19.1% over the previous month and down 27.7% year-on-year. 

Meanwhile, the city’s export turnover was estimated at US$1.18 billion, down 7.4% month-on-month and down 0.8% compared to April 2019, bringing the total value for the January-April period to US$4.3 billion, a year-on-year decrease of 4.7%.

According to statistics from the industry and trade sector, the proportion of Vietnamese goods in domestic supermarkets is maintained at a high level, such as 63% at VinMart supermarkets and over 90% in the Saigon C.opmart system. 

In addition, the proportion of domestically manufactured commodities in foreign-invested supermarkets, such as Lotte, Big C and Aeon, also accounts for from 60% to 96%. 

Deputy Director of the Ha Noi Department of Industry and Trade Tran Thi Phuong Lan said that in the current difficult situation, the department is implementing solutions and plans to support enterprises to create production and distribution chain links right in the domestic market, aimed at boosting the consumption of Vietnamese goods, especially farm produce. 

Recently, the municipal People’s Committee issued a plan to organize activities to promote regional connectivity and support product advertising and supply-demand connection between Ha Noi and other cities and provinces nationwide in 2020. 

Under the plan, the capital city will organize conferences, trading activities and product displays, while supporting units to survey venues and sign contracts and memoranda of understanding, in order to connect, exploit and consume agricultural products and advantageous goods brought from other localities to the Ha Noi market, thereby meeting the needs of consumers.

In addition to solutions to develop Vietnamese brands and the domestic market, Ha Noi is accelerating the implementation of the campaign “Vietnamese people prioritize using Vietnamese goods” and the program “Vietnamese goods conquer Vietnamese people”. Nguyen Anh Tuan, deputy head of the city’s steering committee for the campaign “Vietnamese people prioritize using Vietnamese goods”, said that subordinates of the steering committee are continuing to step up communication to raise awareness and responsibilities of the business community and consumers in implementing the campaign.

By Vien Nhu