Ha Noi boosts consumption of Vietnamese products


VGP – Over the past few years, Ha Noi has paid attention to strengthening the supply-demand connection and the consumption of commodities, as well as supporting businesses in advertising products and expanding trade activities.

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These efforts have not only helped to supplement goods supplies for the capital’s market but have also enabled local companies to connect with customers and enlarge their consumption markets, thus boosting their business and production development.

Many positive signals

The project to develop the domestic market associated with the campaign “Vietnamese people prioritize using Vietnamese goods” for the 2014-2020 period has been implemented for six years, bringing about a lot of positive results.

Recognizing the positive effects of the campaign, Deputy Director of the Ha Noi Department of Industry and Trade Tran Thi Phuong Lan said that Vietnamese people previously “gave priority” to the use of Vietnamese goods, but now many are “proud” of and have trust in using made-in-Viet Nam products. 

Given that fact, she stressed the need for the campaign to be adjusted to suit the new situation and generate greater efficiency.

Businesses’ proactivity required

In the recent past, Ha Noi has created favorable conditions for the implementation of commercial infrastructure projects in the city. In addition, the Municipal Department of Industry and Trade has pushed forward plans on “mobilizing overseas Vietnamese to participate in introducing and consuming made-in-Viet Nam products and developing distribution channels for Vietnamese goods abroad during 2020-2024” and “stimulating local consumer spending and increasing total retail sales of goods and service revenue in Ha Noi in 2020”. 

Besides, the agency has coordinated with the Municipal Department of Agriculture and Rural Development in proposing a number of venues to promote OCOP products associated with craft village tourism and rural tourism. 

Many solutions on connecting consumption, enhancing regional links and supporting product advertising between the capital and other cities and provinces nationwide have also been implemented by the Ha Noi Department of Industry and Trade, including the organization of a recent supply-demand connection conference, during which over 200 memorandums of understanding on production consumption cooperation were signed.

Many facilitative policies have been established in the city, even at the national level. The utilization and promotion of policy efficiency depends a lot on the proactivity of companies, not only in developing products but also in searching for new markets and applying appropriate policies. 

Developing markets and products through improving the quality of products and applying relevant policies will help businesses gain a foothold in the market, thus helping made-in-Viet Nam products gain a position in the “goods basket” of the people in Ha Noi in particular and consumers across the country as a whole.

By Vien Nhu