Developing key agricultural product brands towards exports


VGP – The free trade agreement between the European Union (EU) and Viet Nam (EVFTA) has come into force, opening new opportunities for Ha Noi’s agricultural product exports. 

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Taking advantage of this, the city has been developing the group of key agricultural commodities towards exports.

Numerous advantages

Over the past years, thanks to the efforts to shift crop structure, apply high technology and develop commodity production, Ha Noi has established many cultivation areas of high-quality farm produce and specialties. 

Specifically, in the 2016-2019 period, Ha Noi’s late-ripening longan successfully conquered the fastidious markets of Malaysia and the US. 

Then, 10,000 Japanese chrysanthemum cultivars, produced by the Ha Noi Seed and Materials Joint Stock Company using high technology, were exported to Japan in 2019 through official channels. 

In 2020, the company signed a contract to export more than 20,000 chrysanthemums to this market. 

In addition to the aforementioned products, Ha Noi’s enterprises have exported bananas to China. Meanwhile, the city is also working to complete procedures in the shortest possible time to facilitate the exports of organic rice (Japonica rice variety).

Creating breakthroughs for key agricultural products

The EVFTA taking effect has opened up many new opportunities for Ha Noi’s agricultural exports. For that, the city has been developing the group of key agricultural commodities towards exports. 

Accordingly, Ha Noi focuses on five items, including late-ripening longan, organic rice (Japonica rice variety), Japanese chrysanthemum variety, tissue culture bananas and poultry eggs. 

The Ha Noi Department of Agriculture and Rural Development said that all these five key items are under concentrated production, meeting organic standards prod production, meeting organic, VietGAP and GlobalGAP standards.

In fact, branding key agricultural products is of great significance in asserting the quality and enhancing the value of products. Nguyen Quoc Toan, Director of the Agro Processing and Market Development Authority under the Ministry of Agriculture and Rural Development (MARD), stated that when agricultural products are branded, their values will be twice to three times as high as the unbranded ones.

With the close direction of the Ha Noi People’s Committee and the active collaboration of the MARD, the capital’s agricultural sector has gradually removed difficulties and developed linkage chains from production to consumption, towards creating new breakthroughs for Ha Noi’s agricultural exports in the near future.

By Vien Nhu