VGP - According to the Ha Noi Department of Tourism, the U.S. Cable News Network (CNN) has conducted an estimated 703 broadcasts promoting Vietnamese capital city of Ha Noi from June 3 to August 31.
|The Hanoi Opera House, a popular tourist attraction of Hanoi. (Photo: VNA)|
The programs aim to introduce the history, culture, land and people of Viet Nam’s capital city to international friends.
The broadcast contents were two different 30-second promotional videos: “Ha Noi – Viet Nam’s heart” and “Ha Noi - the cradle of heritages’, which were produced by CNN during 2017-2018.
It will be broadcast on television, digital platforms, and CNN social media targeting Asia-Pacific, Europe, the Middle East, North America, and South Asia.
Accordingly, the channel ran 298 broadcasts in June, 203 in July and 202 in August.
Ha Noi selected CNN for a two-year multiplatform partnership that evolved from the introduction of Ha Noi as an ideal travel destination to explore the city’s heritage, culture and history.
In 2016 the city government inked a $2 million deal with the U.S. cable channel to run commercials featuring some of the "wonders" of Hanoi for the 2017-2018 period.
In a survey by U.K. research firm BDRC Continental, 92 percent of interviewed viewers said the ads on CNN had sparked an interest in them to travel to Hanoi, which seemed to have a lot to discover in terms of food, shopping, culture, and historical relics.
The city was recently named among the top 15 destinations in the world by readers of TripAdvisor. The city is also on top of the list of most affordable destinations in the world, with backpackers needing just $18.29 a day in Ha Noi, according to the 2019 Backpacker Index created by Price of Travel, the world’s largest database of travel costs.
By Vien Nhu