CNN’s videos help Ha Noi lure more int’l visitors

31/10/2019

VGP - According to Ha Noi’s Department of Tourism, the publicity campaign on Ha Noi conducted by the U.S. Cable News Network (CNN) under an MoU with the city has helped attract international holiday-makers to the Vietnamese capital.

Illustration photo

The Ha Noi Department of Tourism on October  29 said CNN broadcast two 30-second clips titled “Ha Noi-Cradle of Heritage” and “Ha Noi-Heart of Viet Nam”, along with twelve 60-second episodes, including “The Keepers”, “5 Reasons to Love Viet Nam”, “60-Second Vacation”, “Iconic Ha Noi” and “Sporting Moments Viet Nam”, more than 700 times during the reviewed period, fulfilling 51.3% of its minimum broadcast commitment in 2019.

From the start of the 2019 contract (June 3) to the end of September, CNN had fulfilled 65.3% of its minimum broadcast commitment in 2019. 

Meanwhile, with 748 airing times of the 60-second clips, it had surpassed the minimum commitment in the contract by 200%.

The clips were broadcasted in the four regions of Asia Pacific, Europe - Middle East, North America, and South Asia.

According to the Memorandum of Understanding (MoU) signed between Ha Noi authorities and the CNN, programmes promoting the capital on television platforms are broadcast in four regions of Asia-Pacific, Europe-Middle East, North America and South Asia.

Short videos on Ha Noi were also broadcast on various categories of CNN website such as world, business, tourism and style, as well as on CNN mobile apps.

Besides, the CNN also posted articles promoting Ha Noi in particular and Viet Nam in general on its tourism website.

Many highlights of Ha Noi were recently listed in CNN’s article suggesting 13 memorable experiences for foreign visitors in Viet Nam such as “search for the best pho in Ha Noi”, “Make vermicelli noodles in Cu Da village”, and “Ride the Reunification Express (officially known as North-South Railway).”

Notably, CNN officially opened a special digital page “Ha Noi: three generations” on October 1, which introduce “Cha ca La Vong” (La Vong fried fish) – one of the typical dishes of Ha Noi that has been handed down and developed over generations.

CNN has continued to publish promotional articles about Hanoi in particular and Viet Nam in general on its travel site CNN Travel, Viet Nam Destination besides other sites regulated in the contract.

CNN voted Ha Noi as one of the 10 places with best coffee in the world, while Bigseventravel included the city among the seven best places in Asia for solo travelers.

The city is ranked 15th among the top 20 Asia Pacific destinations, according to Mastercard’s Asia Pacific Destinations Index.

According to the department, the local tourism revenue reached VND74.7 trillion (US$3.2 billion) in January-September, up 30.9% and nearing 72 percent of the yearly plan.

Ha Noi has welcomed more than 4.7 million foreign tourists in the first nine months of 2019, a year-on-year increase of 10.1%.

The capital city hosted a total 21.5 million visitors in the period, up 9.5% against the same period last year and 74.46% of this year’s plan. There were more than 16.8 million domestic holidaymakers, up 9.3% year-on-year.

In September and October, Ha Noi’s tourism has come into spotlight several times. The city was nominated for the World’s Leading City Destination at the 2019 World Travel Awards (WTA).

According to Mastercard’s Asia Pacific Destinations Index, the city is ranked 15th among the top 20 Asia Pacific destinations./.

By Vien Nhu